Updating web sites tools
One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page.
Before we get into third-party tools and applications, I want to suggest that you use Facebook itself to update your Facebook page for the following reasons.Users Can Hide Third-Party Apps Facebook users have the choice to hide updates made by third-party apps from their news feed entirely.If a friend, subscription, or page annoys a user with updates from a particular third-party app, that user might hide any updates from that app altogether.This means that they would never see your page’s updates from that app.Updates Lumped Together You also have to worry about updates from third-party tool getting clumped together.This doesn’t happen with all apps, but it does with some, especially if there are an over-abundance of updates from one particular app.
This will likely lead to less interaction with your updates when people come to your Facebook page.
If there are good reasons not to use third-party tools, then why would you want to use them at all?
Edge Rank Facebook uses an algorithm called Edge Rank to determine which updates are shown in your fans’ news feeds.
You can learn more about it in this post from Econsultancy.
One thing that Edge Rank has the potential of doing is lowering the value of an update from a third-party tool and prioritizing updates that are made directly on Facebook.
This means that pages with updates from third-party apps may not get as much engagement.